colouring your hair can mess with how the cuticle of the hair shaft sits, causing dullness, frizz, and effecting how well it holds onto pigment. because the colouring process can leave the cuticle of the hair a little more open, colour can fade faster due to washing, heat styling and everyday environmental exposure. a solid and consistent coloured hair care routine helps to protect your hair colour against fading, boosts vibrancy and keeps your colour looking fresh between salon visits.
evo’s colour protect range — atonement colour protect shampoo, conditioner and hue dini colour protect leave-in — is designed to do the heavy lifting, supporting your colour through every wash and every day.
why colour-treated hair needs a dedicated routine
colouring can leave your hair compromised, which means fading can happen faster. during the colouring process, the cuticle of the hair shaft has to lift to let pigment in, but it doesn’t always close completely afterwards. even a slight lift can make it easier for colour to slip out over time. throw in washing, heat styling and everyday environmental exposure, and it’s no surprise your colour will start to deplete eventually.
this is where a hair care routine for coloured hair makes a difference. a smoother cuticle and well-conditioned hair will help your colour and tone stick around for longer, reflect light better (so your hair looks ultra shiny) and help your hair exude ‘health’. heat styling can speed up colour fade, so keeping things in the 150-180 degrees celsius zone and using heat protection protects the hair and prolongs your colour. to dive into this a little more, see our heat-damaged hair guide.
the coloured hair care routine: step by step
step 1: wash with a colour-safe shampoo
a good coloured hair care routine starts in the shower - but not all shampoos treat colour in the same way. when you wash, the cuticle of the hair is lifted, allowing water to go in and out of your hair. a more clarifying shampoo formula can lift the cuticle even more, dragging your colour along for the ride.
this is where atonement colour protect shampoo comes in. made for every wash, it gently cleanses without stripping your colour. its mild, sulphate-free formula helps to keep pigment in place while still effectively tackling oil and build-up. added antioxidants help to fight fading caused by the sun and other environmental factors, along with ingredients that reduce porosity, helping your colour sticks around for longer. basically, you can wash your hair whenever it needs it, without panicking about undoing all your hairdressers hard work.
water temperature also plays a big part. hot water raises the cuticle more, letting colour escape faster. stick to lukewarm water, be gentle with wet hair, and finish with a cool rinse to lock that pigment in.
apply atonement colour protect shampoo to wet hair, lather well, and rinse. make sure to repeat for best results.
step 2: condition to seal colour in
after cleansing, conditioning helps bring the hair shaft back into a smooth state so hair looks shinier, feels more manageable, and hair colour appears more even after drying.
atonement colour protect conditioner’s formula locks in pigment, replenishes moisture and reduces colour fade from uv and oxidation. its acidic ph keeps the hair’s surface smooth, letting your hair reflect light more evenly and keeping colour vibrant and shiny between salon visits.
to use, apply atonement colour protect conditioner through mid-lengths and ends, let work its magic for around two minutes, then rinse with cool water to help keep the cuticle smooth.
step 3: apply a leave-in for daily colour protection
once you step out of the shower, your hair faces three main culprits that fade colour: uv exposure, heat styling and everyday wear. don’t get us wrong, these things won’t wreck your colour overnight, it’s the build up of daily exposure that chips away at colour over time. to help combat the issue, you’ll need regular protection.
hue dini colour protect leave-in is the daily essential your hair needs to stay vibrant. hue dini conditions hair, smooths the cuticle, and helps with uv and heat protection so your colour stays vibrant and polished.
spray through damp hair after towel drying, focusing on mid-lengths and ends, then style as usual. you can also spritz hue dini colour protect leave-in on dry hair between washes to refresh your hair and add a light protective layer.
hue dini colour protect leave-in also includes heat protection, so you can safely style without adding another step to your routine. keeping your hot tools between 150 and 180 degrees celsius also ensures you don’t further sabotage your colour. if your hair is already experiencing damage, check out our heat damaged hair guide for some rescue tips.
step 4: refresh colour between salon visits
colour fades over time, even if you’re consistent with your routine. this is where a colour depositing conditioner comes in - adding subtle pigment back into your hair with each use, keeping your tone even between salon visits.
the evo fabuloso colour depositing range includes shades like light beige, caramel, copper, red and cool brown.
have lightened or bleached hair? focus on toning your hair to manage warmth rather than depositing extra colour. to keep brassiness in check, follow our bleached hair care routine.
step 5: weekly treatment for colour-treated hair
while colour protect products look after your pigment, the occasional deep treatment gives your hair a little extra care, keeping it strong and moisturised after colouring.
if your hair is prone to breakage, a protein treatment like mane attention can help support it. if it’s feeling dry, the great hydrator moisture mask helps to restore softness and increase manageability.
weekly treatments aren’t mandatory, but they’re an ideal extra for your coloured hair care routine - perfect for giving your hair some backup when regular colour maintenance isn’t enough.
step 6: protect colour from sun and daily exposure
uv exposure fades colour in the same way it fades your favourite t-shirt: gradually and over time. daily protection makes the biggest difference, which is why hue dini colour protect leave-in is doing the defensive work as part of your routine.
beyond that, it’s down to habits. avoid baking in the sun for hours without protection, and cover your hair when you can. environmental culprits like pollution and minerals in water also add to colour fading over time, so daily protection plus a consistent routine helps to limit build-up over time.
if you're using heat styling tools, don’t forget proper heat protection to limit the extra stress on your colour.
how to maintain hair colour between salon visits
wondering how to maintain hair colour between salon visits? stick to these simple habits and your hair will stay vibrant and healthy long term:
- use a colour protecting routine each time you wash your hair to cleanse and strengthen without stripping colour
- apply hue dini colour protect leave-in daily to add lightweight protection from heat styling and sun exposure
- use a colour depositing conditioner weekly to keep your shade looking even
- keep water temperature lukewarm and finish with a cool rinse to close the hair’s cuticle, leaving hair shiny and prolonging your colour
- limit heat styling where possible and keep temperatures between 150 and 180 degrees celsius for colour longevity and overall hair health
- protect hair from direct sun exposure where possible, especially during long periods outdoors, and use a product containing uv filters (like hue dini colour protect leave-in) for extra protection
- sleep on a silk or satin pillowcase to reduce friction and keep coloured hair looking smooth and even
coloured hair care faqs
how often should i wash colour treated hair?
as often as you need to. the idea that you have to stretch your washes to protect colour is a common one, but what matters more is what you wash with. evo's colour protect range is built around that exact idea. atonement colour protect shampoo gently cleanses without stripping pigment, so your colour stays intact wash after wash, while leaving hair stronger, shinier and less porous.
how do i stop my hair colour from fading?
a few things work together here. evo's colour protect range, which features a sulfate-free shampoo, acidic ph conditioner and daily leave-in, is designed to protect pigment at every step and defend against uv and environmental factors that fade colour. adding evo fabuloso colour depositing conditioner once a week tops up your shade between appointments. limiting heat styling and protecting hair from sun exposure also helps. the more consistent you are with the routine, the longer your colour holds.
what is a colour depositing conditioner?
a colour depositing conditioner is a conditioning formula that contains pigment, so it does two things at once. it conditions the hair and deposits a small amount of colour with each use, topping up your shade as that gradually fades between salon visits. it is shade-matched to your colour, so you use the one closest to your current tone. evo's fabuloso colour depositing range covers a range of shades including light beige, caramel, copper, red and cool brown.
what shampoo should i use on colour treated hair?
a sulfate-free shampoo formulated specifically for colour-treated hair. sulfates are the cleansing agents that can strip colour molecules along with dirt and oil, so avoiding them is one of the most useful changes you can make. evo's colour protect range is built around gentle, colour-safe formulas that clean without pulling pigment. atonement colour protect shampoo uses coconut and sugar-derived cleansers and has antioxidant uv protection built in to help defend colour between washes.
how do i keep my hair colour vibrant between salon visits?
evo's colour protect range, which covers a shampoo, conditioner and daily leave-in, is the foundation of keeping colour vibrant between visits. use it at every wash and apply the leave-in daily for ongoing uv and heat protection. adding evo fabuloso colour depositing conditioner once a week refreshes your shade and keeps the tone looking fresh. a cool water rinse at the end of each wash helps to seal the cuticle, and limiting direct sun exposure without protection makes a difference over time.
does washIng hair more often fade colour faster?
washing with a sulfate-heavy shampoo more often can speed up fade, but the shampoo is doing more of the work than the frequency itself. evo's colour protect range is formulated around that idea. with a colour-safe, sulfate-free formula like atonement colour protect shampoo, you can wash as often as your hair needs without the same level of fade you might see with harsher formulas. the formula is designed to clean without stripping pigment, which is the whole point.
how do i protect my hair colour from the sun?
uv exposure breaks down colour molecules over time, in the same way it fades fabric left in the sun. the most practical daily habit is using a leave-in with uv filters built in. evo's colour protect range includes hue dini colour protect leave-in specifically for this, covering uv and environmental protection every time you style. for extended time outdoors, wearing a hat or covering your hair adds an extra layer on top of that.
